The China Beauty Expo (CBE) has been a leading B2B beauty event for 29 years, with a proven track record of bringing together high-quality beauty enterprises and products from over 40 countries and regions. In its 29th edition, CBE will take place from May 12-14, 2025, in Shanghai, China, with a focus on new products, innovative technologies, and international partnerships.
Global Product Launches: Spotlight on Top 100 Brands
This year, CBE will feature over 100 new product launches from China’s top 100 beauty brands, including SHISEIDO, LG GROUP, CERAVE, and ISDIN. These brands will showcase their latest innovations and products, making them highly anticipated events during the event.
- SHISEIDO will launch its new flagship product, a cutting-edge skincare line with advanced technology.
- LG GROUP will unveil its innovative hair care range, featuring advanced moisturizing and nourishing ingredients.
- ISDIN will introduce its new product line for sensitive skin, with advanced protection and soothing properties.
Global Resources & International Presence: A Truly Global Event
CBE remains committed to integrating global resources to strengthen China’s position in the global cosmetics market. The event will feature over 4,000 international brands from over 40 countries, with delegations from France, Italy, the United States, Germany, Spain, Japan, South Korea, Singapore, Thailand, and Malaysia showcasing premium beauty brands and products for the Chinese market.
| France | Renowned for its global influence and technological innovations, French beauty brands will be prominently featured at the event. |
| South Korea | Past Country of Honor designations include South Korea (2016), France (2017), Japan (2018), Thailand (2019), Italy (2023), and Spain (2024). |
The “China Ingredients” Initiative: A Focus on Innovation
CBE 2025 will introduce the “China Ingredients” initiative, spotlighting innovative raw materials from China. This initiative will include exhibitions, forums, showcases, and matchmaking events to support the development of cosmetic ingredients and solidify China’s position as a global leader in the beauty industry.
“We are excited to launch the ‘China Ingredients’ initiative, which will not only showcase China’s rich natural resources but also drive innovation in the beauty industry,” said the CEO of CBE.
Advancing Beauty Technology: Leading the Way
CBE Supply Chain will present over 1,500 exhibitors, showcasing over 20,000 cutting-edge beauty technology products. Notable companies such as COSMAX, INTERCOS, KOLMAR KOREA, HCT, and LEIDEX will display their flagship products, driving innovation in the beauty technology space.
- COSMAX will showcase its advanced skincare technology, featuring innovative formulations and packaging.
- INTERCOS will introduce its new hair care products, with advanced moisturizing and nourishing ingredients.
- KOLMAR KOREA will display its cutting-edge makeup products, featuring advanced pigments and finishes.
Professional Beauty: A Longstanding Industry Leader
For over 20 years, CBE has been the premier platform for professional beauty, showcasing products and equipment for beauty salons, spas, medical aesthetics, and nail care. The Professional Beauty Theme Halls will feature over 2,000 brands such as MATIS, LPG, BABOR, POLICY, MATRISTAR, and PHYT’S, providing thousands of professionals with access to the latest products and innovations.
Online & Offline Channels: Reaching New Markets
CBE’s professional buyer resources extend through both online and offline channels. In addition to its e-commerce platforms, CBE has created a KOL Club, bringing together over 300 MCN agencies and 5,000 Key Opinion Leaders (KOLs) to help brands reach the online beauty market. Offline, CBE reaches key retail channels, including supermarkets, department stores, specialty beauty stores, and wellness outlets. The expo also engages with professional beauty industries, such as beauty salons, spas, and medical aesthetic clinics, fostering new consumption trends and promoting growth.
The International Congress of Cosmetic Science and Technology: A Hub for Innovation
On May 11, 2025, the International Congress of Cosmetic Science and Technology will return for its tenth edition, gathering global scientific research enterprises and experts to discuss trends, showcase innovations, and share advancements in beauty science and technology. More than 50 technology-related forums will be held during the exhibition, sparking new ideas and driving innovation.
Supply Chain-to-Manufacture Business Meetings: Building Connections
On May 11, beauty supply chain companies from China will meet face-to-face with global brands from Asia, Europe, the Americas, and beyond. These business meetings will streamline connections, helping global brands and manufacturers discover high-quality supply chain products more efficiently. Overall, the China Beauty Expo is an event that brings together the best of the beauty industry, showcasing the latest products, technologies, and innovations. With its focus on international partnerships, global resources, and cutting-edge technology, CBE 2025 is poised to shape the future of the global beauty industry.
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