Are you a fan of K-beauty? Whether it’s skincare, makeup, or haircare, Seoul is a paradise for beauty enthusiasts. With so many amazing experiences to explore, we’ve got you covered. Here are five K-beauty experiences you absolutely have to try in Seoul.
The AmorePacific HQ: A Beauty Shrine
- Visit the AP Museum of Art: Start your visit at the AP Museum of Art, where you can immerse yourself in contemporary exhibitions and stunning installations.
- Relax with a cup of tea: Head to the O’Sulloc 1979 Café to sample some of Korea’s finest teas.
- Shop ’til you drop: Don’t leave without visiting the Amore store, where you can shop from the group’s brands — including Aestura and Hera, famously loved by Jennie of BLACKPINK.
| AmorePacific HQ | Address | Phone Number |
| Main Branch | 21, Yeongdong-daero 20-gil, Gangnam-gu, Seoul | 02-311-1111 |
| Seongsu Branch | 15, Nambusunhwan-ro 15-gil, Seongsu-gu, Seoul | 02-613-1111 |
The AmorePacific Group is a behemoth in the world of K-beauty, with brands like Laneige, Innisfree, Sulwhasoo, and more. Their headquarters in Seoul is not only a shrine to beauty but also an architectural marvel, designed by renowned architect David Chipperfield.
“The AmorePacific Group is committed to creating a culture of innovation and excellence in the beauty industry.” — Alice Lee, CEO of AmorePacific
Innisfree The Isle: A Chic, Tranquil Oasis
- Indulge in iced coffee: Enjoy a cup of iced coffee with a side of skincare at Innisfree The Isle.
- Shop for skincare goodies: Browse the wide range of Innisfree products, including their famous green tea masks.
- Relax in a tranquil atmosphere: Take a break from shopping and indulge in the peaceful atmosphere of Innisfree The Isle.
Innisfree The Isle is a chic, tranquil café-meets-store that’s perfect for a pit stop while exploring Seongsu, a trendy neighborhood known for its art pop-ups and indie boutiques.
| Innisfree The Isle | Address | Phone Number |
| Seongsu Branch | 25-3, Seongsu-daero 20-gil, Seongsu-gu, Seoul | 02-613-1111 |
Shopping at Olive Young in Myeongdong
- Discover a treasure trove of K-beauty products: The flagship Olive Young store in Myeongdong spans two sprawling floors packed with skincare, haircare, and makeup must-haves.
- Meet the faces behind the products: Meet the team at Olive Young and learn more about their favorite products and brands.
- Get ready for a shopping extravaganza: Be prepared for a shopping experience like no other at Olive Young in Myeongdong.
Shopping at Olive Young is a must-do for any K-beauty enthusiast. The flagship store in Myeongdong spans two sprawling floors packed with skincare, haircare, and makeup must-haves.
“Olive Young is the perfect destination for K-beauty lovers. With a vast range of products and expert advice, you’ll leave with a treasure trove of new goodies.” — Olive Young
Sulwhasoo Store in Bukchon: A Haven for Luxury Skincare
- Discover the world of Sulwhasoo: Learn about the brand’s history and philosophy, and discover the origins of their iconic products.
- Indulge in luxurious skincare: Treat yourself to a range of Sulwhasoo products, from serums to moisturizers.
- Experience the perfect blend of traditional and modern: The Sulwhasoo Store in Bukchon is a beautiful blend of traditional hanok (Korean architecture) and Western yangok influences.
The Sulwhasoo Store in Bukchon is one of South Korea’s most beloved luxury skincare brands, and it’s an absolute must-visit. The space is a beautiful blend of traditional hanok and Western yangok influences, creating a harmonious fusion of past and present.
“Sulwhasoo is dedicated to creating the finest skincare products that not only nourish the skin but also promote overall well-being.” — Kim, CEO of Sulwhasoo
Make Your Own Laneige Lip Balm at Amore, Seongsu
- Customize your lip balm: Choose two flavors from 45 combinations and create your unique formula.
- Enjoy a robot-made lip balm: A robot will mix your unique formula, and your name will be printed on the packaging.
- Take home your custom-made lip balm: Leave with your very own, one-of-a-kind lip balm.
The Laneige Lip Sleeping Mask is a cult favorite — and if you’re in Seoul, you can take the experience up a notch by customizing your own.
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